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Online Dating: A Growth Story
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The global online dating market has been segmented on the basis of purpose, channels, devices and revenue models. On the basis of purpose, online dating has been segmented into casual relationship, socializing and marriage. The two main channels for using online dating services are dating websites and dating apps. Furthermore, on the basis of devices, online dating has been divided into mobile and desktop. Revenue models for online dating are divided into membership subscription and freemium. The global online dating market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period The market is expected to be driven by various growth enhancing factors such as rising internet penetration, increasing smartphone penetration, rising single adults population, changing perception of online dating, etc.
Online dating could be worth $12 billion â and it's all thanks to Tinder, analyst says (MTCH)
Online-dating sites and apps will get a post-Valentine's Day bump this week—and then a drop. On the Monday after Valentine's Day, Match. Those looking for love are looking to online-dating services more than ever, even though they have fewer options for it than they did two years ago.
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